Ketchum Retros
**Last Updated:** July 19, 2025
This Privacy Policy describes how Ketchum Retros, a segment of Ketchum Apparel LLC ("we," "us," or "our") collects, uses, and protects your information when you use Ketchum Retros' applications to include PEPS Baby Tracker mobile application (the "App").
**BY USING THE APP, YOU AGREE TO THE COLLECTION AND USE OF INFORMATION IN ACCORDANCE WITH THIS POLICY.**
1. INFORMATION WE COLLECT
1.1 Personal Information You Provide
We may collect the following information that you voluntarily provide:
- Child information (name, birth date, photos)
- Baby tracking data (feeding times, sleep patterns, diaper changes)
- User profile information (name, preferences)
- Caregiver information for shared tracking
- Notes and observations about your child
1.2 Information Automatically Collected
We may automatically collect:
- Device information (device type, operating system version)
- App usage analytics (anonymous usage statistics)
- Crash reports and performance data
- App preferences and settings
1.3 Information We Do NOT Collect
- We do not collect location data
- We do not access your contacts
- We do not collect social media information
- We do not collect financial or payment information (for one-time purchases)
2. HOW WE USE YOUR INFORMATION
2.1 Primary Purposes
We use your information to:
- Provide baby tracking functionality
- Store and sync your data across devices (if enabled)
- Display personalized statistics and insights
- Send notifications and reminders
- Provide customer support
2.2 Analytics and Improvement
We may use anonymous, aggregated data to:
- Improve app performance and features
- Analyze usage patterns to enhance user experience
- Fix bugs and technical issues
- Develop new features
2.3 Legal Compliance
We may use information to:
- Comply with applicable laws and regulations
- Respond to legal requests and prevent fraud
- Protect our rights and the rights of our users
3. DATA STORAGE AND SECURITY
3.1 Local Storage
- Most of your data is stored locally on your device
- We use Apple's secure storage mechanisms
- Data is encrypted and protected by your device's security features
3.2 Cloud Storage (Optional)
If you enable cloud sync:
- Data may be stored in Apple's iCloud infrastructure
- We use industry-standard encryption for data transmission
- You can disable cloud sync at any time in the app settings
3.3 Security Measures
We implement:
- Encryption of sensitive data
- Secure data transmission protocols
- Regular security assessments
- Access controls and authentication
4. DATA SHARING AND DISCLOSURE
4.1 We Do NOT Sell Your Data
We do not sell, trade, or rent your personal information to third parties.
4.2 Limited Sharing
We may share information only in these circumstances:
- **With your consent:** When you explicitly agree to share data
- **Service providers:** With trusted third parties who assist in app operations (under strict confidentiality agreements)
- **Legal requirements:** When required by law, court order, or government request
- **Safety:** To protect the safety of our users or the public
4.3 Analytics Services
We may use third-party analytics services that collect anonymous, aggregated data:
- Apple Analytics (if enabled on your device)
- Crash reporting services
- These services do not have access to personal or identifying information
5. YOUR RIGHTS AND CHOICES
5.1 Access and Control
You have the right to:
- Access all data stored in the app
- Modify or delete your information
- Export your data
- Disable certain features or data collection
5.2 Data Portability
- You can export your tracking data at any time
- Data is exportable in standard formats
- You can transfer data to other compatible apps
5.3 Account Deletion
- You can delete all app data by uninstalling the app
- Cloud data can be removed through your iCloud settings
- Contact us for assistance with data deletion
6. CHILDREN'S PRIVACY
6.1 Age Requirements
- The app is designed for parents and caregivers (18+ years old)
- We do not knowingly collect personal information from children under 13
- If we become aware of such collection, we will delete the information immediately
6.2 Parental Control
- Parents have full control over their child's information in the app
- All data entry is performed by the parent or authorized caregiver
- Children should not use the app independently
7. THIRD-PARTY SERVICES
7.1 Apple Services Integration
The app may integrate with:
- iCloud for data synchronization
- Apple Health (if you choose to connect)
- Apple's notification services
7.2 Third-Party Policies
When using integrated services, you are also subject to:
- Apple's Privacy Policy
- iCloud Terms of Service
- Third-party service provider policies
8. INTERNATIONAL DATA TRANSFERS
8.1 Data Location
- Your data is primarily stored on your device and in your iCloud account
- Cloud infrastructure may be located in various countries
- We ensure adequate protection regardless of location
8.2 Cross-Border Transfers
If data is transferred internationally, we ensure:
- Appropriate safeguards are in place
- Compliance with applicable privacy laws
- Your rights are protected
9. DATA RETENTION
9.1 Retention Period
- We retain your data only as long as necessary for app functionality
- Local data remains until you delete it or uninstall the app
- Cloud data follows your iCloud retention settings
9.2 Deletion
Data is deleted when:
- You manually delete entries in the app
- You uninstall the app (local data)
- You disable iCloud sync and delete cloud data
- Upon your request for account deletion
10. CALIFORNIA PRIVACY RIGHTS (CCPA)
10.1 California Residents
If you are a California resident, you have additional rights:
- Right to know what personal information we collect
- Right to delete personal information
- Right to opt-out of sale (note: we don't sell data)
- Right to non-discrimination
10.2 Exercising Rights
To exercise these rights:
- Email us at ketchumretros@gmail.com
- Specify which right you wish to exercise
- We will respond within the timeframe required by law
11. EUROPEAN PRIVACY RIGHTS (GDPR)
11.1 Legal Basis for Processing
We process your data based on:
- Your consent for optional features
- Legitimate interest in providing app functionality
- Legal obligations where applicable
11.2 Your Rights Under GDPR
You have the right to:
- Access your personal data
- Rectify inaccurate data
- Erase your personal data
- Restrict processing
- Data portability
- Object to processing
12. COOKIES AND TRACKING
12.1 Mobile App Context
- The app does not use web cookies
- We may use device identifiers for analytics
- Location tracking is not enabled
12.2 Analytics Tracking
- Anonymous usage analytics may be collected
- You can opt-out through device settings
- No personal identifiers are included in analytics
13. CHANGES TO THIS PRIVACY POLICY
13.1 Updates
- We may update this policy from time to time
- Material changes will be communicated through the app
- Continued use constitutes acceptance of changes
13.2 Notification
We will notify you of changes by:
- In-app notifications
- Email (if you've provided an email address)
- Updating the "Last Updated" date
14. CONTACT INFORMATION
14.1 Privacy Questions
For privacy-related questions or concerns, contact us:
**Ketchum Retros**
*(A segment of Ketchum Apparel LLC)*
Email: ketchumretros@gmail.com
4.2 Response Time
- We will respond to privacy inquiries within 30 days
- Urgent matters will be addressed more quickly
- We may request additional information to verify your identity
15. GOVERNING LAW
This Privacy Policy is governed by the laws of the State of Texas, United States, without regard to conflict of law principles.
16. SEVERABILITY
If any provision of this Privacy Policy is found to be unenforceable, the remainder of the policy will remain in full force and effect.
**Version:** 1.0
**Effective Date:** July 19, 2025
